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“Who Will Speak for You?” Infographic Promotes Importance of Advance Care Planning

Univera Healthcare issued an infographic "Who Will Speak for You?"Open a PDF to prompt the beginning of advance care planning conversations between adults and their physicians or nurse practitioners. The infographic is being made available to doctors' offices throughout Western New York.

“Conversations change lives,” said Patricia Bomba, M.D., vice president of geriatrics at Excellus BCBS. “Advance care planning lets you authorize someone you trust to make your health care decisions if or when you can’t make them yourself.”

Univera Healthcare encourages all adults ages 18 and older to start conversations with their health care providers and then extend them to family members and trusted friends.

It’s not just for older adults or for people with a serious illness, noted Bomba. Anyone can suddenly lose the ability to make his/her own medical decisions about the treatment they wish to receive, and what they would like to avoid.

To start your own conversations, download the infographic, "Who Will Speak for You?"Open a PDF

The ultimate goal is for all adults to have conversations and complete a health care proxy to choose and formally name a health care agent who is aware of their values, beliefs, and goals for care and treatment and is willing to speak on their behalf.

Nearly nine out of 10 upstate New York adults are aware of the term, “health care proxy,” according to a survey commissioned by Excellus BCBS. Among respondents who had heard the term, 89 percent know that it is a way to legally designate someone as your health care agent to represent you during a medical crisis if you can’t speak for yourself.

Despite high awareness and knowledge of the health care proxy term, the survey also revealed that only about four out of 10 upstate New York adults have completed a health care proxy form to designate a spokesperson who will represent them if they can’t represent themselves.

“That’s disappointing,” said Bomba, “because so many people have had the experience of making gut-wrenching medical decisions for loved ones who were unable to communicate.”  According to Bomba, advance care planning can make those decisions easier.

“It always seems too early, until it’s too late,” she said. Bomba breaks advance care planning down into five easy steps:

  • Learn about advance directives (New York State health care proxy and living will).
  • Remove barriers to completing advance directives.
  • Motivate yourself by watching testimonial videos at
  • Complete your health care proxy and living will. Talk to your family and physician or nurse practitioner about what matters to you.
  • Periodically review and update your advance directives.

Excellus BCBS led the development of a free community website,, that includes information on advance care planning, free downloadable forms and instructional videos.

The health plan also actively promotes National Healthcare Decisions Day, observed on April 16, to encourage family discussions and advance care planning.

“Your family, friends and physicians need to know your preferences for medical care,” said Bomba. “Advance care planning gives you peace of mind in knowing that your wishes for care will be represented, and the conversations it stimulates also give your loved ones the confidence they’ll need to be able to speak for you.”  

Additional advance care planning resources:

Changes To Member ID Cards Coming In April

MDLIVE Partnership

Tools To Help Members Make The Most Of Their Health Plan

UPDATE: Employee Benefits Security Administration (EBSA) Disaster Relief Notice 2021-01

Employee Benefits Security Administration (EBSA) Disaster Relief Notice 2021-01





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