Showcasing How We Are Right Here For Western New York

On July 7, we began a campaign that focuses on being right here, in real life. It’s about showing up in the moments that matter, offering support, reassurance and a helping hand.

This campaign brings real-life experiences to the forefront, highlighting the ways we stand by our members every day.

You’ll see this mission come to life through our new TV commercial, billboards across the region, and a growing library of content on our digital platforms.

Watch Our New Commercial (VIDEO)